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Digital brochures are not designed to replace your existing collateral. They are designed to eliminate expenses associated with sending collateral to unqualified leads. Nonetheless, digital brochures can serve the information needs of qualified leads because they can be designed to mirror your existing collateral. Or we can take the collateral to the next level by adding ecommerce functionality, forms, product demos, etc... A simple form can be added to allow qualified prospects to order hard-copies of your brochures with a single click.
When invitations
to visit web sites are not enough
A few years ago, it was sufficient to include a web site address
in an email to ensure that a prospect would visit your site to
learn more about your offering. Unfortunately, this is no longer
the case.
As a result, web sites will
never truly replace collateral. Digital brochures give you the
best of both worlds. In the end, you save money while becoming
more efficient in following up on leads.
 Dramatically reduces expenses
Save on printing costs and shipping expenses by sending digital
brochures via email or posting on web site..
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Increases chances of closing sales
Send literature to leads as soon as trade show is over via email.
No need to wait for reprints. Your sales staff can, from the
show or office, send a follow-up email featuring as attachment,
the promised information about products or services.
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Always up-to-date
Distribute brochures that can be updated via the Internet. Changes
in prices, specifications, content will be featured on all digital
brochures even if a prospect received brochure before changes
were made.
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Goes beyond .PDF files
Your prospects do not need a special application to open and
view content of the Digital brochure. They simply need to double-click
the icon to launch document. Plus, Digital brochures can in fact
include multimedia, forms, and more.
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Perfectly fits your company's image
Digital brochures can
be designed as exact replicas of your current collateral. Plus,
the brochures will look as intended on every system. |
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