Every successful
product or brand story starts with a big bang. With hundreds
of products being launched each year, marketers must maximize
the impact of their launch efforts to give their products a better
chance for survival.
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Each program consists of three elements: research/planning; consumer/
customer behavior analysis, and marketing program development.
As a result, your product launch program will take into account
every factor that will determine its adoption rate and long-term
success.
It's time for
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